Isabella Smith Apothecary is a Danish company devoted to creating and marketing biodegradable cleaning products and toiletries that are safe both for the environment and the people who use them. It all began with a quest to find an effective, eco-friendly cleaning product in attractive packaging for our Danish web shop, known for its beautiful, unique and functional house and garden products. We looked high and low, but we simply couldn’t find one. It was as if those who manufactured biodegradable cleaning products had a special affection for ugly packaging, not to mention the fact that most of the products didn’t clean particularly well.
And in spring 2005, we introduced to the Danish market our own range of biodegradable cleaning products: MAISON BELLE®. The range is made from natural ingredients whenever possible and fragranced with fresh-smelling essential oils. Bottled in recyclable PET bottles, MAISON BELLE® products meet the stringent UK HSE standards for non-toxic household cleaners. So you won’t find any orange hazard symbols on our bottles! And just as importantly, MAISON BELLE® products are incredibly effective when it comes to doing what they were created to do – that is, cleaning.
Since we were already producing cleaning products, the logical next step was to create our own line of liquid soaps – another product often filled with harsh, toxic chemicals. And from there, it was only another small leap to making our very own creams and scrubs, which are free of parabens and other harmful preservatives.
Founder, Maison Belle